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Dr. Kasamsetty Sailatha
Dr. Kasamsetty SailathaPrincipal

Academic Profile

principaliams@pestrust.edu.in
Principal
PESIAMS
  • MCom, Ph.D
  • MCom passed out in 1998 with 4th Rank from Gulbarga University
  • Ph.D done in the area of Entrepreneurship, thesis entitled “Business Entrepreneurship: A Gender Performance Analysis in Mysore District.” Awarded in 2007 from University of Mysore, Mysore.
  • Working as principal of PESIAMS 2018 to till date.
  • Worked as Chairperson and Associate Professor in Department of Management and Commerce, Amrita School of Arts and Sciences, Department of Management and Commerce, Amrita School of Arts and Sciences, Amrita University Mysuru. fromJuly 15 to June-2017
  • Worked as Assciate Professor in Coordinator of PG Department of Commerce (M.Com), TTL College of Business Management (PG Centre), Mysore. from May 2013 to July 2015
  • Worked as Asst. Prof., HOD and Vice Principal in PG Department of Commerce, VidyaVikas First Grade College, Mysore from August, from 2010 to Feb 2013
  • Worked as Asst. Professor in VIT Business School, VIT University, Vellore. from 2007 to July 2010
  • Worked as Lecturer in JSS Women’s PG Center . from 2006 to 2007
  • Worked as Lecturer in DOS in Commerce, University of Mysore. from 2005 to 2007
  • Worked as Lecturer in Sri.Nataraja Women’s Residentioal First Grade Collage, Mysore. from 1999 to 2000
  • Accounting
  • Finance
  • Entrepreneurship
  • Micro Finance
  • Micro Insurance
  • Paper Title: Corporate Ethics Index of Selected Companies in India: An Empirical Study using Infosys as a Bench Mark.Journal Name: Journal of Development and Social Changes, vol.5, No. 1&2.Date: October – December 2008.
  • Paper Title: Antithesis of Berle and Means: Private Property Nature of Public Companies in India. Journal Name: Journal of Development and Social Changes, vol.5, No. 1&2. Date: October – December 2008.
  • Paper Title: Pension Fund Investment Policy Reforms in India Journal Name: Southern Economist Date: 1st May, 2011, Vol. No.50 No.1 Page No.
  • Paper Title: Assessment of Women Business Entrepreneurship. Journal Name: Southern Economist Date: 15th July, 2011, Vol.50 – No.6.
  • Paper Title: An Analysis of Motivational Factors of Rural and Urban Areas Journal Name: Asian Journal of Development Matters An International contemporary and Multi Disciplinary Journal Date: June, 2011, Vol.5
  • Paper Title: Problems of Women Entrepreneurs: A Comparative Study of Vellore (India) And Thimphu (Bhutan) Journal Name: International Journal of Research in Commerce, Economics and Management Date: December, 2011, Vol.1     ISSN 2231-4245
  • Paper Title: Impact of SHG-Credit Linkage Programmes on Women Empowerment. Journal Name: Zenith International Research and Academic Foundation (ZIRAF) Publication Date: 15th April 2013 ISSN No. 2231-5780
  • Paper Title: SHG Banking Linkage Programme is a Tool for Socio-economic Empowerment of Women: An Empirical Analysis. Journal Name: Zenith International Journal of Multidisciplinary Research (ZIMR) Vol. 4 (1) Publication Date: January 2013 ISSN No. 2231-5780
  • Paper Title: Managerial Skills of Entrepreneurs: A Comparative Analysis of Male and Female Entrepreneurs. Journal Name: International Journal of Marketing, Financial Services and Management Research. Vol. 3 (1). Publication Date: January 2014 ISSN No. 2277-3622
  • Paper Title: The Impact of Erotic Images of Women in Advertising on the BrandJournal Name: Midas Touch International Journal of Commerce, Management and Technology. Vol. 2 (1) Publication Date: January 2014 ISSN No. 2320-7787
  • Paper Title: SHG a Changing Movement of Social Status of Women an Empirical Study Journal Name: JSSCWM Quest Journal of Science, Humanities, Commerce and Management Vol. 2 Publication Date: March 2014 ISSN No. 2321-0052
  • Paper Title: Work Life Balance of Entrepreneurs: A Gender Analysis Journal Name: IJRCM Vol. 4 No.6 Publication Date: June 2014 ISSN No. 2231-4245
  •  Paper Title:  Customer Relationship Management Practices In Public And Private Sector Banks In India Journal  Name: SAARJ Journal on Banking & Insurance Research Publication Date: July 2014, Vol.3 (4) ISSN No. 2319-1422 Impact Factor: 2.380
  • Paper Title: Portrayal of Women in Media and its Impact on Young Generation: A Perception Analysis Journal Name: South Asian Journal of Marketing and Management Research  Publication Date: August 2014, Vol.4 (8) ISSN No. 2249-877X  Impact Factor: 4.748
  • Paper Title: IS SHG a Powerful Tool to Improve the Socio-Economic Status of Unprivileged? Empirical Evidence Journal Name: Academicia: An International Multidisciplinary Reserach Publication Date: August 2014, Vol.4 (8) ISSN No. 2249-7137 Impact Factor: 5.099
  • Problems and Challenges faced by small farmers during Demonetization: An Empirical Evidence
  • A Study on Problems and Challenges faced by Small Hotel Business during Demonetization in Mysuru City
  • A Study on Women Participation in Higher Education: Contributions and Challenges
  • Do Non Audit Services Influence on Auditor Independence Perspectives of Indian Auditors
  • Awareness of Financial Literacy among IT Professionals: A Study with Special Reference to Bengaluru City.
  • Emotional Intelligence Influence of Emotional Intelligence on Academic Performance of PG Students: With Reference to Mysuru City
  • Are Dual Career Couples Skirmish for Career Orientation? An Empirical Evidence with Special Reference to Mysuru City
  • Title of the Paper: Responsiveness Towards Accounting Standards. Place: Mysore under the joint auspices of DOS in Commerce, University of Mysore and the University of H.S Board Liaison Committee of the Institute of Chartered Accountants of India. Date: During 2000.
  • Title of the Paper: WTO Regime: A SWOT Analysis. Place: Bangalore in Sixth Convention of Federation of Teachers councils of Commerce and Management in Karnataka and National Seminar on Repositioning Business Education Compulsions and Strategies, hosted by Bangalore University. Date: 21st and 22nd February 2006.
  • Title of the Paper: Audit Independence and Corporate Governance: Evidence from India.Place: Mysore, A UGC sponsored National Seminar conducted by BasudevSomani Collage Mysore. Date: 10-09-07.
  • Title of the Paper: CRM in Banking: A SWOT Analysis. Place: Mysore, UGC Sponsored Tow-Day National Level Seminar on “Customer Relationship Management in Banking Industry” organised by JSS College for Women (Autonomous), Saraswathipuram. Date: 29-09-2010
  • Title of the Paper: Role of RUDISETI in Empowerment of Women: A Case Study of Mysore District. Place: Pandavapura, National Seminar on Community Empowerment and Sustainable Development, organized by Department of Economics, Vijaya First Grade College. Date: 23rd& 24th Sep 2011.
  • Title of the Paper: Work Life Balance of Entrepreneurs: A Gender Analysis Place: on Stress Management in Corporate Sector – Issues and Challenges.  Sri Adichunchanagiri College of Arts, Commerce and Science, Nagamangala, Mandya District, Karnataka in association with University Commerce and Management Teachers’ Forum. Date: 18th September 2013
  • Title of the Paper: A Study on Women Participation in Higher Education: Contributions and Challenges Place: Two Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru Date:7th and 8th April, 2017
  • Title of the Paper: Do Non Audit Services Influence on Auditor Independence Perspectives of Indian Auditors? Place: Two Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru Date:7th and 8th April, 2017
  • Title of the Paper: Awareness of Financial Literacy among IT Professionals: A Study with Special Reference to Bengaluru City. Place: Two Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru Date:7th and 8th April, 2017
  • Title of the Paper: Problems and Challenges faced by small farmers during demonetization: An Empirical Evidence Place: Two Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru Date:7th and 8th April, 2017
  • Title of the Paper: Emotional Intelligence Influence of Emotional Intelligence on Academic Performance of PG Students: With Reference to Mysuru City Place: Two Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru Date:7th and 8th April, 2017
  • Title of the Paper:Are Dual Career Couples Skirmish for Career Orientation? An Empirical Evidence with Special Reference to Mysuru City Place: Two Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru Date:7th and 8th April, 2017
  • A Study on Problems and Challenges faced by Small Hotel Business during Demonetization in Mysuru City Place: Two Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru Date:7th and 8th April, 2017
  • Title of the Paper: Potential Sickness in the Women’s Business Entrepreneurship – A Survey. Place: Davangere in One Day State Level Seminar on Industrial Sickness at DOS and Research in Commerce, Shivagangothri, Kuvempu University. Date: During 2000.
  • Title of the Paper: Motivation Behind Women Entrepreneurs: A   Comparative Study of Rural and Urban Areas. Place: BharathiNagara, in One Day State Level Seminar Sponsored by UGC on “Rural Entrepreneurship – Contemporary Issues” at Bharathi College. Date: 26-02-2011
  • Title of the Paper: The Role of Financial Institution in Implimentation of SHGs Credit Linked Programme in Karnataka. Place: Organized by IX Convention of Federation of Teachers Councils of Commerce and Management in Karnataka & State Level Conference on “Achieving Organisational Excellence through Business Education-Issues and Challenges” Mysore.
    Date: 17th& 18th Feb, 2012
  • Title of the Paper: Performance Evaluation of Yeshasvini Health Insurance Scheme in Karnataka Place: Department of Commerce, JSS College of Arts, Commerce and Science, Ooty Road, Mysore in Association with Mysore Insurance Institute.
    Date: 8th February, 2014
  • Title of the Paper: Pedagogy of Bookkeeping Cycle. Place: Hyderabad, in All India Accounting Conference and International Seminar on Accounting Education and Research organized by Indian Accounting Association, Institute of Costs and Works Accountants of India Hyderabad chapter and Osmania University Collage for Women, Hyderabad.  Date: During 2005.
  • Title of the Paper: “Problems of women entrepreneurs:  A comparative study of Vellore (India) and Thimphu (Bhutan).” Place: International Conference on Indigenous Management Practices organized by Department of Business Administration Annamalai University Tamilnadu, India. Date: July 16th to 18th 2009,
  • Title of the Paper: Issues and Challenges of Management Education in India: An Overview.” Place: International Conference on Re-Engineering of Management Education held at Karnataka State Open University, Manasagangothri, Mysore. Date: 8th& 9th April 2011
  • Title of the Paper: Distance Education and Ethical Values. Place: International Conference on Open and Distance Learning in Global Environment – Issues and Challenges held at Karnataka State Open University, Manasagangothri, Mysore. Date: 21st to 23rd Sep. 2011
  • Title of the Paper: The Impact of Erotic Images of Women in Advertising on the Brand Place: International Conference on Technology Management for Green Environment ICTMGE 2013.  Visvesvaraya Technological University, Regional Centre, Mysore. Date: 19th to 21st September 2013
  • Title of the Paper: Portrayal of Women in Media: A Perception Analysis on Impact of Young Generation Place: 3rd International Conference on Competency Building Strategies in Business and Technology for Sustainable Development.  Sri Ganesh School of Busniess Management Mettupatti, Salem, Tamil Nadu, India. Date:  25th February 2014
  • Title of the Paper: Is SHG a powerful tool to Improve the Socio-economic Status of Unprivileged? Empirical Evidence. Place: 3rd International Conference on Competency Building Strategies in Business and Technology for Sustainable Development.  Sri Ganesh School of Busniess Management Mettupatti, Salem, Tamil Nadu, India. Date:  25th February 2014
  • Title of the Paper: Customer Relationship Management Practices in Public and Private Sector Banks in India. Place: 3rd International Conference on Competency Building Strategies in Business and Technology for Sustainable Development.  Sri Ganesh School of Busniess Management Mettupatti, Salem, Tamil Nadu, India. Date:  25th February 2014
  • Two Day International Summit : Global Trends in Higher Education and Challenges Place: Vellore, Conducted by VIT BS, VIT University, Vellore.  Date: 28th and 29th -11-2009.
  • Two Day International Conference : Services Management – The Best and Next Practices Place: Vellore, Conducted by VIT BS, VIT University, Vellore.  Date: 18th and 19th-12-2009.
  • Seminar Title: “Emerging Trends in the World Economy and Managerial Challenges” Place: JSS College for Women Kollegal, Chamarajanagar Dist. Date: 29th & 30th -03-2011.
  • Two Day National Seminar: Community Empowerment and Sustainable Development Place: Vijaya First Grade College, Mandya Date: 23rd and 24th -09-2011
  • State Level Seminar: Corporate Governance and Corporate Social Responsibility Place: RBANM’s First Grade College, Bangalore  Date: 11-10-2013
  • International Conference: Mainstreaming Cooperatives in the Global Economy Place: Department of Studies in Economics and Cooperation and Third Sector Research Resource Centre, University of Mysore, Mysore Date: 29th and 30th -11-2013
  • National Seminar Title: Inclusive Growth and Sustainability- Role of Commerce Education in India.  Place: 66th All India Commerce Conference of the Indian Commerce Association held at Department of Commerce, Bangalore University, Bangalore. Date: 5th to 7th -12-2013
  • State Level Seminar: Changing Structure in Indian Commerce Place: PG Department of Studies in Commerce, SBRR Mahajana First Grade College, PG-Wing, Mysore Date: 19-09-2014     
  • Title: Problem and Prospects of IT Professionals in New Millennium and National Seminar on World Wide Web Education. Place: Mysore, Organized during IT EXPO 2002 at the Centre for Information Science and Technology (CIST) University of Mysore, Mysore. Date: During 2002.
  • Title: Global trends in Higher Education and Challenges. Place: Organized by VIT University, Vellore. Date: 28&29-11-2009.
  • Title:  Services Management – The Best and Next Practices. Place: Organized by VIT BS, VIT University, Vellore.Date: 18&19-12-2009.
  • Title: Mainstreaming Cooperatives in the Global Economy.  Place: Organised by Department of Studies in Economics and Cooperation and Third Sector Research Resource Center, University of Mysore. 8th International Cooperative Alliance – Asia Pacific Research Conference.  Date: 29-30 November 2013
  • Workshop Title: Computer Applications for the Teachers. (One Day). Place: Organized by University of Mysore, Mysore.Date: 20-02-2006.
  • Workshop Title: Marketing Intelligence: Trends, Practices, and Technologic Advancements. (Two Days National Workshop). Place: Organized by VIT BS, VIT University, Vellore.Date: 19th &20th -02-2007.
  • Workshop Title: Creativity and Innovation Management Practices (One Day). Place:  Organized by VIT BS, VIT University, Vellore. Date: 17-03-2007.
  • Faculty Training Programme Place: Academic Staff College, VIT University, Vellore. Date: 08th to 10th –05 -2007.
  • FDP Title: Ethics and its Significance in Academics. Place: Organized by Academic Staff Collage, VIT University, Vellore. Date: 01-09-2007.
  • MDP Title: Reforming Business Education: Innovative Strategies. Place:  Organized by VIT BS, VIT University, Vellore.Date: 05-07-2008.
  • EDP Title: Retirement Resource Planning. Place: Organized by VIT BS, VIT University, Vellore. Date: 06-12-2008.
  • Workshop Title: Innovations in Micro Finance. (One Day National Workshop). Place:  Organized by VIT BS, VIT University, Vellore. Date:  12- 12-2008.
  • EDP Title: Creative Problem Solving in Industries. Place: Vellore, Conducted by VIT BS, VIT University, Vellore. Date: 23-01-2009.
  • FDP Title: Data Analysis For Managerial Decision Making.  Place:  Organized by VIT BS, VIT University, Vellore. Date: 13th & 14th -02-2009.
  • FDP Title: Success and Failure of Business Corporations. Place:  Organized by VIT BS, VIT University, Vellore. Date: 22nd to 26th -06-2009.
  • FDP Title: Information Technology Services – The Catalyst for India’s Sustainable Growth. Place:  Organized by VIT BS, VIT University, Vellore. Date: 23-06-2009.
  • National Level Workshop: Applications of SPSS in Research Data Analysis Place: SBRR Mahajana First Grade College, Jayalakshmipuram, Mysore, Research Cell Collaboration with PG Department of Statistics University of Mysroe Mysore. Date: 04-03-2014
  • UGC-SAP Annual Conference: Agri-Risk Management: Issues and Innovations Place: Department of Studies in Commerce, University of Mysore, Mysore. Date: 25-03-2014
  • Two-Day International Conference: Strategies for Social and Sustainable Competitive Advantage in Globalized Era Place: PG Department of Studies and Research in Commerce and Management, Karnataka State Women’s University, Bijapur  Date: 20th and 21st-06-2014
  • One Day Workshop: Innovation Management and Intellectual Property Rights Place: Bhavan’s Priyamvada Birla Institute of Management in Association with Visvesvaraya Trade Promotion Centre, Mysore. Date: 20-10-2014
  • Two Day National Workshop: Research Methodology and Data  Analysis Place: PG Deparment of Teresian College, Mysore Date: 11th and 12th –11-2014
  • Two Day National Seminar: IFRS Convergence in India – Issues and Challenges Place: Department of Commerce, JSS College for Women, Mysore Date: 13th and 14th -02-2015
  • Two Day State Level Seminar: Financial Inclusion – A Policy  Perspective for an Egalitarian Society.Place: Department of Commerce (UG & PG), JSS College for Women, Kollegal, Chamarajanagar District  Date: 27th and 28th – 03-2015
  • Two Day National Level Seminar: Service Sector: The Engine of Growth for Indian Inc- The Convergence of Ideas Place: Department of Commerce and Management, Government College for Women, Mandya in Association with Mandya District Cooperative Milk Producers’ Societies Union Limited. Date: 22nd and 23rd – 04-2015
  • One day Workshop on New Regimes of Indian Business Environment  for UG and PG Commerce and Management Teachers Place: Department of Studies in Commerce, University of Mysore, Mysore. Date: 15-09-2017
  • Two-Day Workshop on “Restructuring and Redesigning the Higher Education Curriculum to Meet Industry Needs, organised by SDM – IMD in association with CII – (Confederation of Indian Industry) Place : SDM Institute for Management Development, Mysuru. Date: 24th and 25th -01-2018.
  • OrganizedTwo Day National Conference  on “Structural, Institutional and Financial Sector Changes (both Global and Indian) in the New Millennium and the Road Ahead” organized by Department of Management and Commerce, ASAS, Amrita University Mysuru held on 7th and 8th April, 2017.Organized One Day Management Development Program entitled on Risk Management in SMEs on 19th January 2008 at VIT Business School, VIT University, Vellore.
  • Organized Two-Day Workshop on Managing Nonprofit Organisations as a Chief Coordinator on 14th and 15th May, 2011 at PG Department of Commerce (M.Com), VidyaVikas First Grade College, Mysore.
  • National Level Workshop on “Pedagogy of Management Concepts through Fun Enhanced Learning” Organized by Department of Management and Commerce On 23rd January, 2016
  • Organized Two-Day workshop on Financial Derivatives as a Programme Coordinator on 2nd and 3rd April 2014, at PG Department of Commerce, TTL College of Business Management (PG Centre), Mysore.
  • Organized Guest Lecture on “Organizational Behaviour” during January 2014 for I Year M.Com at PG Department of Commerce, TTL College of Business Management (PG Centre), Mysore.
  • Organized Guest Lecture on “Capital Markets” – during January 2014 for I Year M.Com at PG Department of Commerce, TTL College of Business Management (PG Centre), Mysore.
  • Organized Guest Lecture on “Capital Markets” – during March 2012 for II sem M.Com and MBA students at PG Department of Commerce (M.Com), VidyaVikas First Grade College, Mysore.
  • Organized Guest Lecture on “Statistics for Business Decision – A Case Analysis” on 18th December, 2010 for M.Com I Year I Semester Students at PG Department of Commerce (M.Com), VidyaVikas First Grade College, Mysore.
  • Organized Guest Lecture on “Environmental Ethics and Related Issues” on 18th August 2009 for Integrated MBA IInd Year Students at VIT Business School, Vellore.
  • Financial Accounting
  • Management Accounting
  • Corporate Accounting
  • Cost Accounting
  • International Accounting
  • Financial Accounting
  • Advanced Statistics
  • Management of Non Profit Organisation
  • Research Methodologies
  • Business Research Methodologies
  • Title of the Book: Business Entrepreneurship: A Gender Performance Analysis. Publishers: LAMBERT Academic Publishing. ISBN: 978-3-8484-8043-2 Year of Publication: 2012