Faculty Details

Dr. Nagaraja R

Professor

Email :cca@pestrust.edu.in

Educational Qualification :
B.Com, MBA, PhD
Academic Experience :
27 Years

Dr. Nagaraja R

Professor

Email :cca@pestrust.edu.in

Educational Qualification :
B.Com, MBA, PhD
Academic Experience :
27 Years

  • Nagaraja, R and S.Girish (2014). “Consumer Decision making System in Indian Organised Retail Industry” published in Research Revolution (International Journal of Social Science & Management), ISSN: 2319-300X, Impact Factor: 4.472(2012), Volume 3, Issue 3, December 2014, 54-57.
  • Nagaraja, R and S.Girish (2016). “Consumer Buying Decision Process in Indian Organized Retail Industry – Characterization of Male and Female Respondents” published in the International Review of Management and Marketing, ISSN: 2146-4405, Volume 6, Special Issue 4, 2016. 200-204.
  • Nagaraja, R and Prasanna Kumar, T M (2016). Government’s role in promoting consumer education - an empirical assessment with special reference to State of Karnataka, India. International Journal of Management and Social Science Research Review. 1 (27), pp. 174-179. ISSN: 2349-6738.
  • National Education Policy 2020 ” (Rastriya Shikshana Neeti – 2020), Sampada Publication, ISBN- 978-93-84197-82-7; 2020
  • Nagaraja, R and Prasanna Kumar, T M (2010). An integrated marketing communication approach for effective consumer education. In: Rajaram, R P C S Consumer Protection & Globalization. Chennai: SNAMS. pp. 90-91. ISBN: 9788190667197