Faculty Details

Dr. D M Arvind Mallik

Associate Professor

Email :admin@admin.com

Educational Qualification :
Ph.D.,MBA(Marketing).,BE(Civil)
Academic Experience :
17 years

Dr. D M Arvind Mallik

Associate Professor

Email :admin@admin.com

Educational Qualification :
Ph.D.,MBA(Marketing).,BE(Civil)
Academic Experience :
17 years

  • Santosha Kumar Mallick, D.M. Arvind Mallik(2023), “A study on the relationship between Crypto-currencies and official Indian foreign exchange rates “,Materials Today: Proceedings, ISSN 2214-7853, https://doi.org/10.1016/j.matpr.2021.07.383 ( Elsevier)
  • Dr. Prasad H.K, Dr. K T Gopi, Akshay Kumar Annam, Mary Monica R and D M Aravind Mallik(2022)Profiling Female Generational Characteristics Purchasing Behavior On Fashion Merchandise Buying Patterns, Korean Review Of International Studies, Vol 15, Special Issue-03, March 2022, ISSN- 1226-4741( ABDC)
  • D.M. Arvind Mallik, Azharshaheen S.S(2021), Neuromarketing Managemental Applications in Marketing, Empirical Economics Letters, A Monthly International Journal of Economics,Volume 20,Special Issue 3 July 2021, ISSN 1681-8997, http://www.eel.my100megs.com/volume-20-number-july-3-special-issue.htm ( ABDC)
  • DM Arvind Mallik., Santosha Kumar Mallick., DrGururaja., Gangadharappa K(2021), “Influencing Generation Z And Alpha Consumer Experience In The Transition From Traditional To Digital Marketing 4.0”, Turkish Online Journal of Qualitative Inquiry (TOJQI)Volume 12, Issue 6, July 2021: 7881-7899( Scopus)
  • Dr(hc). D.M. Arvind Mallik, DrAnanthapadhmanabhaAchar(2020), “Comparative Analysis of 7p ‘s Marketing Mix in Brand Building Among Management Institutes -An Empirical”, International Journal of Scientific & Technology Research Volume 9, Issue 03, March 2020, ISSN 2277-8616
  • D M Arvind Mallik, Dr Ananthpadmanabha Achar. (2020),” Brand Building Strategies for Management Institutes in Karnataka - A Structural Equation Modelling Analysis, Journal of Critical Review, VOL 7, ISSUE 08, August 2020, ISSN- 2394-5125, DOI: 10.31838/jcr.07.08.496
  • Dr (h.c) D M Arvind Mallik, Arpitha Patel. S (2020), “Technological Innovation accelerating Industry 4.0 Impact on Retail Sector– A Exploratory Study on SPAR”,Vol 24, Issue- 7, IJPR, ISSN- 1475-7192, May 2020,DOI-https://doi.org/10.37200/IJPR/V24I7/PR271040
  • “Immersive Virtual Reality Exposure Therapy for Social Phobia among Management Students”, International Journal of Psychological Rehabilitation, Vol 24, Issue 2, ISSN- 1475-7192, 4924-4937, 2020Feb), DOI: 10.37200/IJPR/V24I2/PR2020927,( Scopus)
  • Dr. S. S. Azharshaheen,Dr. Arthur Fernandes, Dr. Naveen Pol, Dr. Sachin K Parappagoudar, D.M.Arvind Mallik(2020), “Intention to Use the Wearable Technology and Factors Influencing the Adoption”Journal Of Critical Reviews, ISSN- 2394-5125 Vol 7, Issue 1, doi: 10.31838/jcr.07.01.182
  • M. Arvind Mallik, Ananthpadmanabha Achar, “Factors Influencing Student’s Choice in Selecting Management Institutes in Karnataka State, International Journal of Innovative Technology and Exploring Engineering (IJITEE), ISSN: 2278-3075, Volume-9 Issue-2, December 2019.
  • Arvind Mallik, Lakshmi Mallik, Keerthi DS, “Impact of Employee Morale on Organizational Success”, International Journal of Recent Technology and Engineering (IJRTE), ISSN: 2277-3878, Volume-8 Issue-4, November 2019,DOI:10.35940/ijrte.D8070.118419
  • Design Thinking for Business Management, Research and Reflections on Education,Vol 19 No-4 ISSN-0974-648X, Oct-Dec2021
  • VR for HR - A Revolutionary Perspective Changing The Face Of Human Resource Management: Modern Thamizh Research (A Quarterly International Multilateral Thamizh Journal) 27 March 2021 - Special Issue (ISSN: 2321-984X).pp 75-83
  • Social media and healthcare professionals – an impressive hospital marketing tool, Kala Sarovar ISSN: 0975-4520 (UGC Care Group-1 Journal) Vol-23 No.04(I) October-December 2020
  • Building responsible branding strategies at higher education- a proposed brand-building model for management institutes, Indian Journal of Adult Education ISSN: 0019-5006 Vol. 81, No. 4(II) October-December 2020
  • D.M.Arvind Mallik, Arpita Patel(2020), “  Retail in the era of 4th Industrial transformation- An Strategic change on HR Role creating new Conceptual Framework", Volume 13 Issue 5, Nov. 2020 of Pacific Business Review International (ISSN 0974-438X)
  • Timeless Spiritual Wisdom for Today’s Workplace Through Bhagavad Gita, Vol-43 No.03(II) July - September 2020, Sambodhi (UGC CARE Journal), ISSN: 2249-6661
  • Dr(hc).D.M.ArvindMallik, Mr.Nishanth(2020), “Assessing Market Research Study on Setting up of EV Charging Infrastructure for Electric Vehicle”,Vol-43 No.03(I) July - September 2020, (UGC CARE Journal), ISSN: 2249-6661
  • Praveen P S, D.M.Arvind Mallik(2020), “Work-life imbalance impact on job performance among clinical & non-clinical staff at SNMH"JuniKhyat, Vol-10 Issue-7 No. 3 ISSN: 2278-4632.pp55-69
  • Dr.(h.c).D.M.ArvindMallik, Sandesh(2020), “ Measuring the impact of ethnocentrism on India youth – An Empirical investigation study on Khadi as a chosen brand Preferences, DRSR Journal, Vol-10 Issue-06 No. ISSN: 2347-7180
  • Dr.(h.c).D.M.ArvindMallik, Arpita Patel(2020), Social Posting In Covid-19 Recruiting Era- Milestone HR Strategy Augmenting Social Media Recruitment, DogoRangsang Research Journal, Vol-10 Issue-06 No. 2, ISSN: 2347-7180
  • Ethical Perspective of Brand Imitation on Consumer Buying”. MuktShabd Journal, Volume IX, Issue VI, JUNE/2020, ISSN NO: 2347-3150, pp-730-738
  • Dr.(h.c).D.M.ArvindMallik, Arpita Patel (2020), “ Industry readiness for retail in the age of 4th Industry Revolution –A Conceptual Framework ”, Alochana Chakra Journal, Volume IX, Issue VI, June/2020, ISSN NO:2231-3990, p- 12-23
  • Sowmya and D.M. Aravind Mallik (2019)“Role of Advertising in Corporate Image Building – An Empirical” IJSRR, Vol. 8 Issue 2.
  • Syed Sadiq and D.M. Arvind Mallik(2019)“A study on retailer’s perception of Promotional Mix Strategies of MN Pickles- An Guerrilla Marketing Way”, International Journal of Scientific Research and Reviews, Vol. 8, Issue 2
  • Farheen and D.M. Arvind Mallik(2019)” “Consumer Brand Awareness of GRB Spice Blends, Bengaluru”, IJSRR, Vol. 8 Issue 2
  • Yusuf Khan and D.M. Arvind Mallik(2019), “To Understand the Juice Market Competition Analysis of Mangaluru City”, International Journal of Scientific Research and Reviews, Vol. 8, Issue 2
  • “Virtual Reality an Emerging Branding Tool for Higher Education- An Conceptual framework for MBA” International Journal of Scientific Research and Reviews, Vol. 8, Issue 1, Jan. –March 2019
  • D.M. Aravind Mallik, Preethi A Kadam(2019) “Female Fashion Consumer Purchase Behavior and their Preferences- An Empirical Study Conducted On Reliance Trends” IJSRR, Vol. 8 Issue 1
  • ” Strategizing Indian Management Education- Need of the Hour”, The International Journal of Business and Management Research (IJBMR), Volume 12, Issue 2, January 2019.
  • ” Impact of Promotional Challenges and Opportunities Faced by GRB Town bus”, International Journal of Scientific Research and Reviews, Vol. 8 Issue 1, Jan. –March, Issue 2019
  • ” Design Thinking in Education - A New Age Classroom Learning Tool in Teaching”, The International Journal of Business and Management Research (IJBMR), Volume 11, Issue 1, 2018, 45-51
  • ” A Study on Impact of Promotional Campaign Effectiveness –An Empirical Study”, International Journal of Innovative Knowledge Concepts (IJIKC), Volume VI, Issue 12, December 2018, 95-102
  • ” Brand Positioning by Guerrilla Marketing- An Inside Out Idea Generation”, IJSRR, Vol. 7 Issue 4, Oct. –Dec. Issue 2018
  • ” Service Gap Analysis with Special Reference to Sankara Eye Hospital, Shivamogga”, International Journal of Multidisciplinary Research (IJMR), Vol-4 & Issue-12, December 2018
  • 1D.M. AravindMallik, SyedaNazemFarhan(,” Customer-Centric Approach Using 7ps of Marketing Mix”, International Journal of Innovative Knowledge Concepts, Volume VI, Issue 11, November 2018-
  • ” A Study On Hair Care Preferences Among Youths”, IJRAR, E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.5, Issue 4, pp.486-493, November 2018
  • ” A Critical Analysis On Customer Satisfaction Towards Bajaj Pulsar DTS-I”, International Journal of Research and Development (IJRD), Volume: 3, Issue 12, Oct-Dec, 2018
  • Critical Study on Analyze Effectiveness of Supply Chain Distribution Channel”, International Journal of Scientific Research and Reviews, Vol. 7 Issue 4, Oct. –Dec. Issue 2018
  • "Virtual Reality in Higher Education- Enhance Teaching Delivery by Leveraging Quality Learning-", International Journal of Research and Analytical Reviews, E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.5, Issue 4, Page No pp.947-950, October 2018
  • AravindMallik DM, Mr Mohammed Hussain, “Customer Buying Behavioral Pattern of Tata Cars in Comparison with Its Competitors Using 4ps Marketing Mix ", IJRAR, E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.5, Issue 4, Page No pp.558-570, October 2018
  • ” A Study on Customer Expectation and satisfaction about service in Metro United Healthcare” (2018), International Journal of Management Studies, Volume V, Issue 4 October 2018
  • ” A Study on Consumer Buying Behavior on Electronic Goods – An Empirical Study”, International Journal of Management Studies, Vol.–V, Issue –4(9), October 2018 pp 20-31
  • “Impact of Brand Extension on Parent Brand Image – An Empirical Retailers Opinion”, IJSRR, Vol. 7 Issue 4, Oct. –Dec. Issue 2018.
  • “A Study on Customer Service with Reference to Big Bazaar”. International Journal of Scientific Research and Reviews Vol. 7th Issue 3rd, July – Sept. 2018.
  • Sindhu Shree MS, Archana V, DM AravindMallik(2018),” A study on people’s opinion on employment opportunity in Shivamoggacity”, International Journal of Research and Development, Volume 5 Issue 10;; Page No. 146-149
  • Dr(Hc). D.M. AravindMallik, PayalJain(2018),” A Study on Student’s Opinion on Bicycle Sharing in Campuses with Respect to Bangalore City”, Asian Review of Social Sciences, ISSN: 2249-6319 Vol.7 No.3, pp.1-5
  • Dr(Hc). D.M. AravindMallik, Suhaib S(2018)“A Study on Customer Awareness on Car Insurance Policies with Special Reference to United India Insurance, Shivamogga”, IJIRST, Volume 5 Issue – 5 Page No- 36-46
  • Dr (Hc). D.M. Aravind Mallik, Govind,” Reader’s Perception on Shivamoga Times Newspaper in Shivamogga City – An Empirical Study(2018), International Journal of Management Studies, Vol.–V, Issue –4(2),61-74
  • “Influencing Parent Brand image with Introducing New Products with Brand Extension Strategy - An Empirical ", International Journal of Research and Analytical Reviews, E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.5, Issue 4, Page No pp.462-469, October 2018
  • Dr(Hc). D.M. AravindMallik, QasimSab(2018),” A Study On Analysis of Market Potential for Bio-Fertilizers – A Empirical Study Conducted On Behalf of Kalpatharu Bio-Fertilizer-Shivamogga District, International Journal of Multidisciplinary Research (IJMR), Volume: 4 | Issue: 10 | ISSN (Online): 2455-3662
  • Dr (Hc). D.M. AravindMallik, PawanPalankar(2018),” A Comparative Study of Retailer Products v/s Manufacturer Products, IJIRST. Vol 5 Issue 4
  • Dr (Hc). D.M. Aravind Mallik, Aishwarya B.S(2018),” An Evaluation of Consumer Buying Perception at Shopping Mall” International Journal of Interdisciplinary Research and Innovations ISSN 2348-1226 (online) Vol. 6, Issue 3, pp: 698-710
  • ” VALS (Values and Lifestyle) Psychographic Market segmentation on Areca Tea”, IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.5, Issue 3, Page No pp.158-169
  • Dr(Hc) D M Aravind Mallik, Pradeep(2018), “A Study On Consumer Brand Preference for Health Drink- A Empirical Study Conducted On Areca Tea ", IJRAR, E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.5, Issue 3, Page No pp.793-806
  • Dr(Hc). D.M. Aravind Malik, Ganesh Tikar(2018)i,” Promotional Campaign Analysis and its Impact on Customer Buying Behavior at Ezone”, International Journal of Social Science and Humanities Research, Vol. 6, Issue 3, pp: (759-771), ISSN 2348-3164
  • D.M. Aravind Malik, AquibJaved(2017),” A Study On Brand Positioning of Hyundai SUV with Special Reference to Hyundai Santa Fe”, International Journal of Recent Scientific Research, Vol. 9, Issue, 8, pp. 28177-28184,
  • ” Factors Affecting the Buying Behavior and Buying Preferences for Residential Houses in Bangalore City”, International Journal of Research in Commerce, IT & Management (2017), Volume No. 7, Issue No. 04 (April) ISSN 2231-5756.26
  • Interconnecting Management Institutes – Pathway to Restore Lost Glory, International Journal of Management Studies, Vol.–VI, Issue –1(1), January 2019, 62-67
  • Arvind Mallik D M, Dr Ananthpadmanabha Achar, “Marketing Business Management Institution: Using Services Marketing Mix 7p’S Framework Influence to The Competitive Advantage", IJRAR E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.5, Issue 4, Page No pp.525-530, October 2018.
  • D.M. Arvind Mallik, Karthik, (2019). “Impact of Consumer Shopping Experience through Virtual Reality”. VTU Journal of Engineering Sciences and Management, 1(3), 57-63.
  • ” Influence of Virtual Reality in Human Resource Management- A Futuristic Perspective in Management” Proceedings of National Conference on “Higher Education in India: Challenges and Opportunities organized by PESITM and PESIAMS on 15.11.2019, ISBN 978-81-926416-8-3
  • “Accessing the effectiveness of Marketing Mix(7P’s) in developing Brand Identity for Management Institutes” Proceedings of National Conference on “Higher Education in India: Challenges and Opportunities organized by PESITM and PESIAMS on 15.11.2019, ISBN 978-81-926416-8-3
  • D M Aravind Mallik, Sahana,” Impact of Brand Extension for Launching New Products - A Retailers Opinion, ICTACT Journal on Management Studies,Volume: 5, Issue: 1,February 2019
  • ” Connecting Instagram-New Age Social Learning Tool for Engaging Students”, Global Journal of Management and Business Research: C Finance, Volume 18 Issue 8 Version 1.0 Year 2018,25-31
  • ” Flipped Classroom at MBA-Effective Teaching Innovation Model for Strategic Management”, Global Journal of Management and Business Research (GJMBR) Volume XVIII Issue IV Version I,2018
  • ” A Review of Education Technology in Digital Age: Classroom Learning for Future and Beyond” (2017), International Journal of Psycho-Educational Sciences, Volume (6) Issue (3),
  • ” Education Technology in Digital Age- A Study on Classroom Learning for Future”, MTC Global Journal of Management and Entrepreneurship,2017, Volume No.5, Issue 12, ISSN 22313710, 88-97
  • ” NeuroMarketing: Validating Consumer Decision buying capabilities”, International Journal of Advancement in Engineering Technology, Management, and Applied Science, Volume 04 - Issue 01, January- 2017, ISSN: 2349-3224, 1-14
  • “Eco-Friendly Sustainable Areca Matchstick to Combat Climate Warming"
  • A Two Wheeler Vehicle with a Solar Panel Integrated Backrest Seating arrangement”
  • Tour Guiding Smart Spectacles
  • “Embedding Novel Teaching Methodology by Instigating Virtual Reality in Management Education”
  • “Sales Decision Management System using Possibility Theory”
  • Design Innovation for Human Thinking, ISBN- 978-9354726750 Blue rose Publisher, April 2023
  • Transforming Business with Emerging Technology, Iterative International Publisher(IIP), ISBN 978- 9357470407, March, 2023
  • Marketing Management,Taran Publication, ISBN-978-93-923133-8-7, Edition 2022, Oct 2022
  • Design Thinking for Educators-Unleashing imaginnovation ideas being student Centric, Notion Press, ISBN- 978-1-64650-692-7, Nov 2019
  • Presented Conceptual Paper Titled “Industry Readiness for Retail in The Age of 4th Industry Revolution – A Conceptual Framework" in IMCSTBMLA: 2020 jointly hosted by MTC Global, Bangalore and Dhaka International University, Dhaka, Bangladesh.20.4.2020
  • Presented Research Paper Titled “Immersive Virtual Reality Exposure Therapy for Social Phobia among Students” at the 7th International Conference on Managing Knowledge for All-round Wellbeing: Realizing the Promise in a Knowledge Society. December 29-30th 2019, Nittie, India
  • Presented Research Paper Titled “A Study of the Flipped Classroom and its Impact on Strategic Management -A Model for Active Student Learning” in 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends November 10-11, 2017, Mysuru, India
  • Presented Research paper titled “Data Mining Approach in Decision Making- A Conceptual Study on Industrial Perception” at one-day International Conference on Emerging Global Trends in Accounting and Finance, Dept of Commerce, Jain University on 25th Feb 2017
  • Presented a Conceptual Paper Titled “Influence of Virtual Reality in Human Resource Management- A Futuristic Perspective in Management “at the National Conference on “Higher Education in India: Challenges and Opportunities organized by PESITM and PESIAMS on 15.11.2019
  • Presented Conceptual Paper Titled “Accessing the effectiveness of Marketing Mix(7P’s) in developing Brand Identity for Management Institutes” IN THE National Conference on “Higher Education in India: Challenges and Opportunities organized by PESITM and PESIAMS on 15.11.2019
  • Presented a Conceptual Paper Titled “Virtual Reality in MBA- Emerging Branding Tool, “at the National Conference on “Recent Trends in Business Management” organized by PES College of Engineering, Mandya held on 25th January 2019
  • Presented a Research Paper Titled “An Evaluation of Consumer Buying Perception at Bearys City Centre. Shivamogga “at the National Conference on Advanced Research in Research in Science, Engineering, and Management held at PESITM on 26th May 2018
  • Presented a Research Paper Titled “A Study of VALS a Psychographic Segmentation affecting Brand Preference on Areca Tea” in the National Conference on Advanced Research in Research in Science, Engineering, and Management held at PESITM on 26th May 2018
  • Presented Research Paper Titled “Effectiveness of a Flipped Classroom Instructional Approach -Measuring its impact on Strategic Management and Learning Environment” in One Day National Conference held at PESITM on 20-5-2017.
  • Presented Research Paper Titled “Study on Customer Satisfaction towards Amco Batteries” at the National Conference in Science, Engineering, and Management held at PESITM on 20-5-2017
  • Presented Research Paper Titled “A Study on Student’s Opinion on Bicycle Sharing in Campuses concerning Bangalore city” along with PayalBhansali National Conference held at PESITM on 20-5-2017.
  • Presented Research paper titled “A study on people’s opinion on Employment opportunity in Shivamogga city” along with Sindushree and Archana. National Conference held at PESITM on 20-5-2017.
  • Honorary Rosalind Member of London Journals Press, UK, Sept 2020- Till now
  • Annual Member- The Indian Society for Training & Development (ISTD), Mysore Chapter 2019-20
  • Member- IDA Ed-Tech Community, India Didactics Association (IDA)
  • Member- Institute of Scholars (InSc) (INSC 20170285)
  • Life Member- Management Teachers Consortium, Global (MTC Global). India