Faculty Details
Dr. D M Arvind Mallik
Associate Professor
Email :admin@admin.com
Educational Qualification :
(Post Doctoral Fellowship),Ph.D., MBA.,BE.
Academic Experience :
17 years
Dr. D M Arvind Mallik
Associate Professor
Email :admin@admin.com
Educational Qualification :
(Post Doctoral Fellowship),Ph.D., MBA.,BE.
Academic Experience :
17 years
- 2024: Mallik, D. M. A., & Aithal, P. S. (2024). Propelling Brand Equity to Unprecedented Heights by Introducing Purpose as the New 8th 'P' in the Marketing Mix. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 271-295. DOI: https://doi.org/10.5281/zenodo.11181640.
- 2023: Mallick, S. K., & Mallik, D. A. "A study on the relationship between Cryptocurrencies and official Indian foreign exchange rates." Materials Today: Proceedings, Vol 80, 3786-3793. Available at: https://doi.org/10.1016/j.matpr.2021.07.383. This journal is classified as Q1.
- 2020: D M Arvind Mallik, Dr. Ananthpadmanabha Achar. "Brand Building Strategies for Management Institutes in Karnataka - A Structural Equation Modelling Analysis." Journal of Critical Review, 7(8), DOI: 10.31838/jcr.07.08.496
- 2020: Mallik, A., & Achar, A. "Comparative analysis of 7P‘s marketing mix in brand building among management institutes - An empirical study." International Journal of Scientific and Technology Research, 9(3), 6691-6699. This journal is classified as Q3.
- October 13, 2023: The Indian design invention titled "Virtual Reality Headset" was registered under Design Registered No-392701-001 in Class- 14-02. This registration was published in The Patent Office Journal No. 41/2023, dated October 13, 2023, on page numbers 71882 and 35371. (The principal investigator was listed as the first inventor along with MBA students).
- October 8, 2021: The Indian design invention titled "Tour Guiding Smart Spectacles" was registered under Design Registered No-346145 in Class 14-03. This registration was published in The Patent Office Journal No. 41/2021, dated October 8, 2021, on page number 47778.
- June 10, 2022: The invention titled "Eco-Friendly Sustainable Areca Matchstick to Combat Climate Warming" was published under Indian Patent Application No-202241032246 in Biotech Engineering. This publication appeared in Journal No. 23/2022, dated June 10, 2022, on page number 35369. (The principal investigator was listed as the first inventor along with MBA students.)
- June 10, 2022: The invention titled "A Two-Wheeler Vehicle with a Solar Panel Integrated Backrest Seating Arrangement" was published under Indian Patent Application No-202241032249 in Mechanical Engineering. This publication appeared in Journal No. 23/2022, dated June 10, 2022, on page number 35371. (The principal investigator was listed as the first inventor along with MBA students.)
- October 1, 2021: The invention titled "Embedding Novel Teaching Methodology by Instigating Virtual Reality in Management Education" was published under Indian Patent Application No-202141043588 in Computer Engineering. This publication appeared in Journal No. 40/2021, dated October 1, 2021, on page number 45101. (The principal investigator was listed as the first inventor).
- July 2, 2021: The invention titled "Sales Decision Management System using Possibility Theory" was published under Indian Design Patent Application No-202141027546 in Sales Management. This publication appeared in Journal No. 27/2021, dated July 2, 2021, on page number 29536.
- 2023, "Design Innovation for Human Thinking" was published by Blue Rose Publisher, with the ISBN 978-9354726750.
- 2023, Iterative International Publisher (IIP) released "Transforming Business with Emerging Technology," with the ISBN 978-9357470407.
- 2022, Taran Publication released the 2022 edition of "Marketing Management", with the ISBN 978-93-923133-8-7.
- 2019, Notion Press published "Design Thinking for Educators-Unleashing Imaginnovation Ideas Being Student Centric" with the ISBN 978-1-64650-692-7.
- 2024: Arvind Mallik, D.M. Promoting Green Innovation in India’s Industry 4.0: Paving the Way to a Net-Zero Economy. In: Singh, R., Khan, S., Kumar, A., Luthra, S., Chokshi, H. (eds) Net Zero Economy, Corporate Social Responsibility and Sustainable Value Creation. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-031-55779-8_13.
- 2024: Mallik, D. M. "Consumer Preferences for Plant-Based Herbal Tea: Post-Pandemic Study on Aeca Tea Using VALS Framework Through Psychographic Segmentation." In T. Musiolik, R. Rodriguez, & H. Kannan (Eds.), AI Impacts in Digital Consumer Behavior (pp. 291-321). Published by IGI Global. https://doi.org/10.4018/979-8-3693-1918-5.ch012.
- Life Member – The Institution of Engineers India, Kolkata
- Life Member – Indian Society for Technical Education (ISTE), New Delhi