PESITM -PES Institute of Technology & Management

Publications (National/ International)

2024: Mallik, D. M. A., & Aithal, P. S. (2024). Propelling Brand Equity to Unprecedented Heights by Introducing Purpose as the New 8th 'P' in the Marketing Mix. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 271-295. DOI: https://doi.org/10.5281/zenodo.11181640.
2023: Mallick, S. K., & Mallik, D. A. "A study on the relationship between Cryptocurrencies and official Indian foreign exchange rates." Materials Today: Proceedings, Vol 80, 3786-3793. Available at: https://doi.org/10.1016/j.matpr.2021.07.383. This journal is classified as Q1.
2020: D M Arvind Mallik, Dr. Ananthpadmanabha Achar. "Brand Building Strategies for Management Institutes in Karnataka - A Structural Equation Modelling Analysis." Journal of Critical Review, 7(8), DOI: 10.31838/jcr.07.08.496
2020: Mallik, A., & Achar, A. "Comparative analysis of 7P‘s marketing mix in brand building among management institutes - An empirical study." International Journal of Scientific and Technology Research, 9(3), 6691-6699. This journal is classified as Q3.

Total 4 Journal Articles

October 13, 2023: The Indian design invention titled "Virtual Reality Headset" was registered under Design Registered No-392701-001 in Class- 14-02. This registration was published in The Patent Office Journal No. 41/2023, dated October 13, 2023, on page numbers 71882 and 35371. (The principal investigator was listed as the first inventor along with MBA students).
October 8, 2021: The Indian design invention titled "Tour Guiding Smart Spectacles" was registered under Design Registered No-346145 in Class 14-03. This registration was published in The Patent Office Journal No. 41/2021, dated October 8, 2021, on page number 47778.
June 10, 2022: The invention titled "Eco-Friendly Sustainable Areca Matchstick to Combat Climate Warming" was published under Indian Patent Application No-202241032246 in Biotech Engineering. This publication appeared in Journal No. 23/2022, dated June 10, 2022, on page number 35369. (The principal investigator was listed as the first inventor along with MBA students.)
June 10, 2022: The invention titled "A Two-Wheeler Vehicle with a Solar Panel Integrated Backrest Seating Arrangement" was published under Indian Patent Application No-202241032249 in Mechanical Engineering. This publication appeared in Journal No. 23/2022, dated June 10, 2022, on page number 35371. (The principal investigator was listed as the first inventor along with MBA students.)
October 1, 2021: The invention titled "Embedding Novel Teaching Methodology by Instigating Virtual Reality in Management Education" was published under Indian Patent Application No-202141043588 in Computer Engineering. This publication appeared in Journal No. 40/2021, dated October 1, 2021, on page number 45101. (The principal investigator was listed as the first inventor).
July 2, 2021: The invention titled "Sales Decision Management System using Possibility Theory" was published under Indian Design Patent Application No-202141027546 in Sales Management. This publication appeared in Journal No. 27/2021, dated July 2, 2021, on page number 29536.

2023, "Design Innovation for Human Thinking" was published by Blue Rose Publisher, with the ISBN 978-9354726750.
2023, Iterative International Publisher (IIP) released "Transforming Business with Emerging Technology," with the ISBN 978-9357470407.
2022, Taran Publication released the 2022 edition of "Marketing Management", with the ISBN 978-93-923133-8-7.
2019, Notion Press published "Design Thinking for Educators-Unleashing Imaginnovation Ideas Being Student Centric" with the ISBN 978-1-64650-692-7.
2024: Arvind Mallik, D.M. Promoting Green Innovation in India’s Industry 4.0: Paving the Way to a Net-Zero Economy. In: Singh, R., Khan, S., Kumar, A., Luthra, S., Chokshi, H. (eds) Net Zero Economy, Corporate Social Responsibility and Sustainable Value Creation. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-031-55779-8_13.
2024: Mallik, D. M. "Consumer Preferences for Plant-Based Herbal Tea: Post-Pandemic Study on Aeca Tea Using VALS Framework Through Psychographic Segmentation." In T. Musiolik, R. Rodriguez, & H. Kannan (Eds.), AI Impacts in Digital Consumer Behavior (pp. 291-321). Published by IGI Global. https://doi.org/10.4018/979-8-3693-1918-5.ch012.

Presented Conceptual Paper Titled “Industry Readiness for Retail in The Age of 4th Industry Revolution – A Conceptual Framework" in IMCSTBMLA: 2020 jointly hosted by MTC Global, Bangalore and Dhaka International University, Dhaka, Bangladesh.20.4.2020
Presented Research Paper Titled “Immersive Virtual Reality Exposure Therapy for Social Phobia among Students” at the 7th International Conference on Managing Knowledge for All-round Wellbeing: Realizing the Promise in a Knowledge Society. December 29-30th 2019, Nittie, India
Presented Research Paper Titled “A Study of the Flipped Classroom and its Impact on Strategic Management -A Model for Active Student Learning” in 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends November 10-11, 2017, Mysuru, India
Presented Research paper titled “Data Mining Approach in Decision Making- A Conceptual Study on Industrial Perception” at one-day International Conference on Emerging Global Trends in Accounting and Finance, Dept of Commerce, Jain University on 25th Feb 2017
Presented a Conceptual Paper Titled “Influence of Virtual Reality in Human Resource Management- A Futuristic Perspective in Management “at the National Conference on “Higher Education in India: Challenges and Opportunities organized by PESITM and PESIAMS on 15.11.2019
Presented Conceptual Paper Titled “Accessing the effectiveness of Marketing Mix(7P’s) in developing Brand Identity for Management Institutes” IN THE National Conference on “Higher Education in India: Challenges and Opportunities organized by PESITM and PESIAMS on 15.11.2019
Presented a Conceptual Paper Titled “Virtual Reality in MBA- Emerging Branding Tool, “at the National Conference on “Recent Trends in Business Management” organized by PES College of Engineering, Mandya held on 25th January 2019
Presented a Research Paper Titled “An Evaluation of Consumer Buying Perception at Bearys City Centre. Shivamogga “at the National Conference on Advanced Research in Research in Science, Engineering, and Management held at PESITM on 26th May 2018
Presented a Research Paper Titled “A Study of VALS a Psychographic Segmentation affecting Brand Preference on Areca Tea” in the National Conference on Advanced Research in Research in Science, Engineering, and Management held at PESITM on 26th May 2018
Presented Research Paper Titled “Effectiveness of a Flipped Classroom Instructional Approach -Measuring its impact on Strategic Management and Learning Environment” in One Day National Conference held at PESITM on 20-5-2017.
Presented Research Paper Titled “Study on Customer Satisfaction towards Amco Batteries” at the National Conference in Science, Engineering, and Management held at PESITM on 20-5-2017
Presented Research Paper Titled “A Study on Student’s Opinion on Bicycle Sharing in Campuses concerning Bangalore city” along with PayalBhansali National Conference held at PESITM on 20-5-2017.
Presented Research paper titled “A study on people’s opinion on Employment opportunity in Shivamogga city” along with Sindushree and Archana. National Conference held at PESITM on 20-5-2017.

Total 13 Conference Papers

Professional Membership

Life Member – The Institution of Engineers India, Kolkata
Life Member – Indian Society for Technical Education (ISTE), New Delhi

Faculty Details

Dr. D M Arvind Mallik

Associate Professor & HOD

Dr. D M Arvind Mallik

Associate Professor & HOD

Publications (National/ International)

Total 4 Journal Articles

Total 13 Conference Papers

Professional Membership