Faculty Details
Dr.Vikrama D K
Professor & Head
Email :hodmba@pestrust.edu.in
Educational Qualification :
MBA, MCom, MPhil, PhD, SLET
Academic Experience :
19 Years
Dr.Vikrama D K
Professor & Head
Email :hodmba@pestrust.edu.in
Educational Qualification :
MBA, MCom, MPhil, PhD, SLET
Academic Experience :
19 Years
- Vikrama D K & Kruthika S Kumar (2025) “Employee Engagement Drivers and Performance outcomes: Evidence from Technical Education Institutions in Malnad Region of Karnataka”, “Lexi Localis-Journal of Local Self Government”, (2025); ISSN 1581-5374; pp 3537-3547. https: www.doi.org/10.37314/JJEM.SP0481, Indexed in Scopus(Q3).
- Vikrama D K & Nagendra R (2025) “Application of the UTAUT Model to Customer Purchase Intention Toward Zepto in Tumkur City”, “JNNCE Journal of Engineering & Management,”, Shimoga (2025); ISSN 2582-0079; pp 716-725. https: www.doi.org/10.37314/JJEM.SP0481, Indexed in International Scientific Indexing (ISI)
- Vikrama D K & Kruthika S Kumar (2025) “The Significance of AI in Fostering better Employee Engagement”, “JNNCE Journal of Engineering & Management,”, Shimoga (2025); ISSN 2582-0079; pp 375-382. doi.org/10.37314/JJEM.SP0441, Indexed in International Scientific Indexing (ISI)
- Vikrama D K & Ramyashree.S.R (2025) “A Comparative Insight in to Rural and Urban Entrepreneurs with Special Reference to Shivamogga District”, “JNNCE Journal of Engineering & Management,”, Shimoga (2025); ISSN 2582-0079; pp 518-521. doi.org/10.37314/JJEM.SP0441, Indexed in International 4.Scientific Indexing (ISI)
- Vikrama D K & Ramyashree.S.R (2024) “Empowering Women, Alleviating Poverty: The Role of Self-Help Groups in Shivamogga”, “JNNCE Journal of Engineering & Management,”, Shimoga (2024); ISSN 2582-0079; pp 66-74. doi.org/10.37314/JJEM.SP0310, Indexed in International Scientific Indexing (ISI)
- Vikrama D K & Kruthika S Kumar (2024) “Empowering Women, Alleviating Poverty: The Role of Self-Help Groups in Shivamogga”, “JNNCE Journal of Engineering & Management,”, Shimoga (2024); ISSN 2582-0079; pp 95-102, doi.org/10.37314/JJEM.SP0314, Indexed in International Scientific Indexing (ISI)
- Vikrama D K & Nagendra R (2024) “Women As Gig Worker: Barriers for Breaking Stereotypes”, “JNNCE Journal of Engineering & Management,”, Shimoga (2024); ISSN 2582-0079; pp 182-189, doi.org/10.37314/JJEM.SP0328, Indexed in International Scientific Indexing (ISI)
- Vikrama D K & Kruthika S Kumar (2023) “Impact of Work-Life Balance on Employee Engagement”, “JNNCE Journal of Engineering & Management,”, Shimoga (2023); ISSN 2582-0079; pp 143-155, doi.org/10.37314/JJEM.SP0116, Indexed in International Scientific Indexing (ISI)
- Vikrama D K & Kruthika S Kumar (2023) “The Impact of Employee Wellbeing on Employee Engagement”, “Review of Research : International Recognition Multidisciplinary Research Journal (2023); ISSN 2249-894X; pp 01-06, , Indexed in International Scientific Indexing (ISI)
- Vikrama D K & Subhadra P S(2021) “A Critical Insight into the Art and Science of Spirituality and Management in Bhagavad Gita”, “Webology”; Vol. 18, No. 6, ISSN 1735-188X, pp 4967-4974, Indexed in Scopus. https://www.webology.org/data-cms/articles/20220522012557pmwebology%2018%20(6)%20-%20442%20pdf.pdf
- Vikrama D K & Subhadra P S (2021) “Problems and Prospects of Digital Marketing in Rural Tourism with special reference to Karnataka State, India.”, “Kanpur Philosophers: International Journal of humanities, Law and Social Sciences”; Vol. 9, No. 1, ISSN 2348-8301, pp 89-93, Indexed in UGC Care Group-1.
- Vikrama D K (2019) “Problems and Prospects of Digital Marketing in Rural Tourism with special reference to Karnataka state, India”, “International Journal of Advance and Innovative Research”; Vol. 6 No. 1(3), ISSN 2394 - 7780, pp 44-47
- Vikrama D K (2021) “A Study on Awareness about Geographical Indication and Protection of Traditional Knowledge in Rural Karnataka with Special Reference to Malnad Region of Karnataka State.”, “European Chemical Bulletin (2021); Vol. 10, No. 4, ISSN 2063-5346, pp 301-308, , Indexed in Scopus (Q3)
- Vikrama D K (2021) “A Study on Customer Awareness about on Online Payment in Selected Places of Rural Karnataka”, “Neuro Quantology “(2020); Vol. 18, No.9, eISSN 1303-5150, pp 146-150, doi: 10.48047/nq.2020.18.9.NQ20227 , Indexed in Scopus (Q3)
- Vikrama D K (2022) “A Study on Rural Tourism Problems and Prospects in Malnad Region of Karnataka State” in the International Journal THE ASIATIC SOCIETY OF MUMBAI on JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI ISSN : 0972-0766 Vol. : XCV, No:11, 2022 UGC CARE Approved, Peer Reviewed and Referred Journal
- Vikrama D K & Dr. Habeeb Ur Rahman(2014) “Tourists' View about Rural Tourism in Agumbe, A Potential Rural Tourism Destination Karnataka, in India" in “Intercontinental Journal of Marketing Research Review” ISSN :2321-0346 Vol. : 2 No:7, 22014
- Presented a paper titled “Rural Tourism & Rural Development Through Pro-poor Tourism” in a national conference on “ Indian Tourism –Challenges and Opportunities” on 6th and 7th oct 2012 at Sinhgad Business School, Kegaon, Solapur.
- Presented a paper titled ” a study on online shopping practices in Rural India, with special reference to rural areas of Shimoga district, Karnataka state,” in the National Conference on “Contemporary Issues in Business and Management - challenges and opportunities” Feb 23, 2013 at Seshadripuram Academy of Business Studies ,Bangalore -60
Total 18 Journal Articles
- Statistic for Managers (ISBN: 978-93-5693-303-3) Himalaya Publishing House, Bangalore
- Rural Marketing: Indian Perspective (ISBN: 978-93-5811-141-5) Self-Publication, Shimoga
- Marketing Research & Analytics (ISBN: 978-93-6013-138-8), Self-Publication, Shimoga
- Presented a paper titled “ Social responsibility of Academic Institutions” in the National Seminar on “ The current Economic Crisis & Transformational Agenda for B-Schools” on 10-11 Oct 2009 at JNN College of Engineering, Shimoga.
- Presented a paper titled “Raw Areca Tender a New Initiative Towards An Innovative Model of organized Market Structure Providing Reliable Return to Farmers” in the National Seminar on “ Strategizing Innovative Business Models” on 24-25 March 2011 at St Joseph Engineering College, Mangalore.
- Presented a paper titled “Rural Tourism through Pro-poor Tourism” in National Seminar on “ Rural Development and Panchayat Raj Institutions: Issues and Challenges” on 17th Sept 2011 at Government First Grade College, Koppa.
- Presented a paper titled “Impact of Information and Communication Technologies for Rural development in Shimoga District” in the National Conference on “ Information and Communication Technologies for Agriculture and Rural Development” on 19th Nov 2012 organized at Karnataka State Higher Educational Council, Bangalore.
- Presented a paper entitled “Community-based rural tourism a new way of institution building approach in rural development” in the National Conference on “Institution Building “ organized by SDM PG center for Management Studies and Research, Mangalore -03, held during 14th March 2015.
- Presented a paper entitled " Tourists' View About Tourism in Agumbe, A Potential Rural Tourism Destination in Karnataka, India", in Intercontinental Journal of Marketing Research Review, Volume 2, Issue 7, July 2014.
- Presented a paper entitled “A Study on Infrastructure Development and Its Impact on Rural Tourism in Selected Rural Tourism Destinations in Karnataka State” in the International Conference on “Challenges and Opportunities for Developing Sustainable RUBAN Society “ organized by Dayananda Sagar Business Academy, Dayananda Sagar Institutions, Bengaluru, held on 13th and 14th Feb 2015
- Presented a paper entitled “A Study on Sustainable Rural Development and Poverty Elimination through Rural Tourism in Karnataka” in the National Conference on “Issues and Challenges for Sustainable Rural Development “ organized by the Department of Business Administration, Alva’s Institute of Engineering and Technology, Moodbidri (DK), held during 13th and 14th Feb 2015.
- Published a paper entitled “Role of women in development of rural tourism w.s.r. to rural tourism in Malnad region, Karnataka, India” in the Intercontinental Journal of Marketing Research Review in July 2016, ISSN2321-0346, Impact factor: 1.590, Volume 4, Issue 7.
- Published a paper entitled “Problems and Prospects of Digital Marketing in Rural Tourism w.s.r to Karnataka State, India” in the International Journal of Advanced and Innovative Research (Conference Special) on January- March 2019, ISSN: 2394-7780, Volume 6, Issuse I (III), UGC Journal No:63571
- Presented a paper entitled “Problems and Prospects of Digital Marketing in Rural Tourism w.s.rto Karnataka State “ at the Two-Day International Conference on “Marketing in Digital World Trends, Opportunities & Challenges” organized by Department of Management Studies, JNNCE,Shimoga, held during 4th and 5th Jan 2019.
- Presented a paper entitled “A study of rural tourism marketing for rural development in India, with special reference to selected rural tourism destinations in Malnad region of Karnataka State, India” at the Two-Day national conference on “Shift in India Business Environment” organized by JSS Center for Management Studies, Mysuru, held during 29th and 30th March 2019.
- Presented a paper entitled “A study on opportunities and challenges of Digital payment in Rural Karnataka “ at the Two-Day International conference on “Banking, Financial Services and Insurance 2020” organized by Department of Management Studies, JNNCE, Shimoga, held during 17th and 18th Jan 2020
Total 13 Conference Papers
- Life Member of the Indian Society of Technical Education